Digital Experience and Customer Data Platform (CDP) - Senior Manager

Industry/Sector Not Applicable Specialism IFS - Clients & Markets Management Level Senior Manager Job Description & Summary At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In digital marketing at PwC, you will focus on leveraging digital platforms and strategies to drive brand awareness, customer engagement, and lead generation for clients. Your work will involve managing social media campaigns, optimising website performance, and implementing data-driven marketing strategies. Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: - Craft and convey clear, impactful and engaging messages that tell a holistic story. - Apply systems thinking to identify underlying problems and/or opportunities. - Validate outcomes with clients, share alternative perspectives, and act on client feedback. - Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations. - Deepen and evolve your expertise with a focus on staying relevant. - Initiate open and honest coaching conversations at all levels. - Make difficult decisions and take action to resolve issues hindering team effectiveness. - Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. The Opportunity As part of the Digital Experience Content Hub team, you will lead the transformation of marketing technology, enhancing client connections through innovative strategies. As a Senior Manager, you will serve as a strategic advisor, leveraging your knowledge to drive results and foster teams that excel in delivering impactful solutions. Responsibilities - Lead the transformation of marketing technology initiatives - Enhance client engagement through innovative marketing strategies - Serve as a strategic advisor to drive impactful results - Foster and develop top-performing teams to deliver solutions - Collaborate with stakeholders to identify and implement leading practices - Utilize data-driven insights to inform decision-making processes - Maintain alignment of marketing efforts with overall business objectives - Promote a culture of continuous improvement and operational excellence What You Must Have - High School Diploma - At least 6 years of martech, CDP, CRM, data engineering, or marketing analytics experience What Sets You Apart - Bachelor's Degree in Marketing, Analytics, Computer Science, Business Administration/Management preferred - One or more Adobe certifications preferred - Demonstrating success in Marketing Technology roles - Managing successful CDP implementation and driving business growth - Understanding customer profile segmentation and 360-degree customer views - Exhibiting hands-on experience with Adobe Experience Cloud Products - Setting strategic direction and driving execution with cross-functional teams - Managing projects through a successful lifecycle - Translating business requirements into segmentation strategies Travel Requirements Up to 20% Job Posting End Date The salary range for this position is: $91,000 - $321,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.  PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. Learn more about how we work: https://pwc.to/how-we-work For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws.  At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines