About This Role
As a GTM Engineer, you will own the technical infrastructure that powers our entire go-to-market motion. This is not a traditional sales or RevOps role — it's a builder role. You'll design, build, and automate the systems that connect our CRM, data sources, AI tools, and outreach channels into a single, high-efficiency revenue engine.\n\n**Core Responsibilities**\n**Automation & Integration**\n- Connect and configure CRM systems (HubSpot/Salesforce) with external data sources, enrichment tools (ZoomInfo, Apollo), and AI platforms for lead enrichment and prospecting.\n- Build and maintain integrations across the GTM tech stack using tools like Clay, Zapier, Make, and custom scripts.\n- Eliminate manual, repetitive tasks so the revenue team can focus on selling, not spreadsheet wrangling.\n\n**Data Pipeline Construction**\n- Create efficient workflows to move, clean, and analyze data across the GTM tech stack.\n- Build lead scoring models and account prioritization logic that help reps focus on the highest-value opportunities.\n- Ensure data integrity and hygiene across all systems — garbage in, garbage out is not an option.\n\n**AI Implementation**\n- Deploy AI tools to generate personalized outreach at scale — relevant messaging, not spam.\n- Use AI for account research, signal detection, and buying intent analysis to sharpen targeting.\n- Stay on the cutting edge of AI-powered sales tools and continuously test new approaches.\n\n**Revenue Operations Support**\n- Shift manual, one-off processes into scalable, repeatable systems that give the team a competitive edge.\n- Own reporting and analytics infrastructure — build dashboards and attribution models that tell the team what's working and what's not.\n- Serve as the technical resource for the BDR team: train reps on new tools, workflows, and prospecting best practices.\n\n**Experimentation & Optimization**\n- Run rigorous A/B tests on outreach strategies, sequences, and messaging — then bring the data back to the team.\n- Proactively identify bottlenecks in the sales funnel and recommend (then build) technical solutions to fix them.\n- Create the repeatable processes, templates, and playbooks that elevate the performance of the entire sales org.