About This Role
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
SUMMARY: The Marketing Manager is responsible for executing integrated marketing initiatives that support the organization’s Foodservice and Retail product lines. This role leads day-to-day execution of marketing campaigns and tactics to drive effective, on-time results. The Marketing Manager partners cross-functionally and serves as a customer-facing representative of the company.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
- Oversee execution of the marketing strategy and initiatives - including campaigns, events, digital marketing, product development pages, selling tools, and related marketing tactics.
- Partner with internal teams to develop aligned marketing materials and programs.
- Conduct ongoing analysis of the competitive environment, consumer trends, and market insights.
- Execute leadership alignment of strategies and brand expectations.
- Manage social media presence, including content planning, posting cadence, and engagement.
- Develop, execute, and optimize paid social media advertising campaigns to support brand awareness, engagement, and business goals.
- Execute campaigns and prioritize initiatives based on business focus, status of plan implementation, and external factors.
- Support business development initiatives with new and existing customers through targeted marketing programs.
- Research and identify opportunities to improve marketing effectiveness for George's Inc. and its customers.
- Ensure consistency, accuracy, and accessibility of packaging files, campaign assets, and shared marketing resources for internal and external use.
SUPERVISORY RESPONSIBILITIES
This position will not have supervisory responsibility.
EDUCATION AND/OR EXPERIENCE
Required
- Bachelor’s degree in: Marketing, Business Administration, Communications, or related field. 3+ years of experience in a marketing role.
- 1+ year of experience creating and managing multi-platform campaigns and social media advertising, preferably for a food-based retailer or CPG environment.
- Strong interpersonal and communication skills, both verbal and written.
- Proficiency in Microsoft Excel and PowerPoint; experience with Canva or similar design tools.
- Working knowledge of graphic/image file formats and specifications.
George’s is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search, apply or interview for a career opportunity with the Company, please send an email to compliance@georgesinc.com or call 479-927-7000 to let us know the nature of your request and your contact information to assist you
We are an Equal Opportunity Employer, including Disabled/Veterans