Marketing and Outreach Specialist for Trails and Trades

NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas. As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers. NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success. The ideal candidate for this position is sold out to the mission of promoting trails, cycling, and the trades, and is excited to achieve the primary goal of increasing awareness of the C-TEC programs and subsequently helping increase enrollment in all programs by at least 10% every year. This position will report to the Executive Director of the Trails Trade School and construction technology division, but will also work closely with the program directors and others in each area. This position will also meet bi-weekly with NWACC’s marketing department. 50% of this position will be marketing, and 50% of the position will be outreach. The ideal candidate for this position has experience creating social media, graphics, photo, video, and copy in an entrepreneurial or sales setting and is now excited to turn those gifts into recruitment focused branding for cycling, trails, and construction technician community college programming. This position will assume leadership for all marketing efforts in the division and will be the point of contact for all outreach activities. This position will require some evening and weekend events. This innovative thought leader will be adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and will execute marketing strategies to support cycling and technician education efforts, including credit and non-credit programming. This is a grant funded, provisional position. If you are enthusiastic to learn, open to collaboration, and eager to evangelize the vision of our programming Essential Duties: - Manage and grow Trails and Trades social media presence across Facebook, Instagram, X/Twitter, LinkedIn, and emerging platforms - Create platform-appropriate, shareable content (graphics, photo, video, and copy) that elevates brand awareness and supports enrollment goals - Amplify partner and industry voices by resharing content, building relationships, and expanding community contacts - Monitor and engage in relevant conversations within the cycling, trails, and trades communities to nurture leads and support students/customers - Plan, execute, and optimize social promotions and campaigns; track performance and adjust strategy based on results - Collaborate with NWACC marketing and content teams to distribute educational and engaging content aligned to marketing objectives - Drive consistent traffic and qualified leads from social channels to support recruitment and program sustainability - Represent Trails and Trades at recruitment events, conferences, and professional gatherings to promote programs (including occasional evenings/weekends and travel) - Lead media and outreach efforts by pitching stories, coordinating tours, supporting event logistics/collateral, supervising social media interns, and reporting social/outreach results and ROI - Additional duties may be assigned as necessary to support the goals and objectives of the department and college Rate of Pay: $22.19 hourly *Higher compensation may be considered based on qualifications directly related to position. Completed applications received by 4/24/2026 will be assured full consideration. Late Applications will be reviewed as necessary to fill the position Minimum Qualifications: - Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent experience and training - 2 years of experience in marketing, social media management, or outreach, ideally in a recruitment, entrepreneurial, or sales-driven environment Preferred Qualifications: - Familiarity with cycling, trails, or trade programs is a plus - Experience working in a grant-funded position or program would be beneficial - Experience assisting in or leading event planning, including outreach and recruitment events - Familiarity with tracking and measuring social media performance, using tools like Google Analytics to evaluate marketing ROI - Other job-related education and/or experience may replace some or all of these basic qualifications, excluding certification or licensure requirements Knowledge, Skills, and Abilities: - Working knowledge of core digital marketing channels, including SEO, social media, content, email, and paid search (PPC/SEM) - Ability to plan, implement, and evaluate marketing strategies using performance data and analytics - Familiarity with project management methods/tools (e.g., Asana) and collaborating to use CRM and payment portal systems - Create, edit, and organize engaging photo/video and written content using cameras, editing tools, Adobe, and modern office suite software - Use marketing measurement and market research tools to analyze performance data and make actionable recommendations - Strong social presence and brand advocacy skills; communicates effectively in writing and speaking to build professional relationships - Strong organization, prioritization, and time-management skills with attention to detail - Self-motivated, versatile, and able to manage multiple priorities - Willingness to learn new technologies and stay current on marketing trends and platform/algorithm updates - Collaborative team member who thrives in a fast-paced environment - Creative problem-solver with sound judgment and initiative - Enthusiasm for NWACC and its programs, with a student-centered approach and ability to meet students where they are Physical Demands/Work Environment:   The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations. While performing the functions of this job, the employee is: Frequently: • Manipulate items with fingers, including keyboarding • Sitting • Lifting items less than 40 pounds • Standing • Walking Constantly: • Hearing • Repetitive motion • Talking The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes.   Environmental Conditions:   The following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. NWACC is an Equal Opportunity Employer, please see our EEO policy.