Sr Analyst Marketing Analytics

Job Details: Job Purpose/Summary: The Sr. Analyst Marketing Analytics is responsible for leveraging marketplace analytics to drive strategic decisions and optimize marketing ROI for both the Tyson Enterprise and specific business units. This role is a gateway to our manager level positions, taking on more complex analytical tasks and providing deeper insights to support business growth. The individual will address both short-term and long-range strategic business questions, provide high-level forecasting for base brands and innovation, and develop actionable recommendations based on marketplace and consumer data. The Sr. Analyst will work closely with supplier agencies, internal marketing and business management teams, and cross-functional category team members such as sales, finance, and supply chain. This position reports to the Associate Director of Analytics and interacts independently with category team leadership and marketing with guidance from leadership. Contributes to projects driving state-of-the-art Insights and Analytics and functional initiatives. Essential Duties and Responsibilities: - Deliver regular predictive analytics, business planning, and scenario analysis to address business issues and opportunities. - Maximize forecast accuracy to build team confidence and support strategic decision-making. - Make recommendations for new product launches and optimize support spending. - Perform analysis to test alternative marketing strategies, gain competitive intelligence, develop merchandising and pricing strategies, and identify white space opportunities. - Provide Consumer Insight contributions within cross-functional teams, partnering with Innovation, Marketing, R&D, Sales, on-site suppliers, agencies, and consultants. - Work with supplier partners to maximize project value and insights, managing projects within cost constraints. - Influence and leverage company marketplace analytics best practices, benchmarks, and policies. - Contribute to projects driving state-of-the-art insights and analytics initiatives. - Support Corporate Executive Reporting of marketplace performance and manage key syndicated research suppliers. - Provide ad hoc analytic support for key audiences across the organization, including the Executive and Prepared Leadership Teams, Investor Relations, and Corporate Finance. - Assist in the assembly, quality review, and distribution of Corporate Reporting, including Weekly Reports, Monthly Dashboards, and Industry Summaries. - Manage relationships and contracts with a subset of syndicated research suppliers, ensuring budget compliance and effective use of resources. - Maintain an external focus, contextualizing insights by integrating competitive and consumer trends into business discussions. - Lead business initiatives under the guidance of the Associate Director of Analytics, utilizing autonomous project management capabilities. Requirements: Education:  Bachelor’s degree in Economics, Statistics, Psychology, Marketing Research or related field. Must have focused training in statistics and quantitative analysis. MBA or equivalent experience preferred. Experience:  2-4 years of experience in marketing analytics, preferably within the consumer-packaged goods or food service industries. Collaborative/Communication Skills:   Must have good oral and written communication skills. Demonstrated success in leveraging consumer insights to drive business results. Able to develop objective point-of-view be seen as strategic thought leader on team and build constructive rapport with internal clients and outside research suppliers. Special Skills:   Excellent quantitative analytical ability required. Strong technical skills e.g. Excel. Deep knowledge of syndicated marketplace retail measurement data and consumer panels. IRI or Nielsen experience preferred. Experience with marketplace data outside of CPG is valued. Needs knowledge of quantitative approaches used in: Marketing mix, marketing response measurement and marketing ROI optimization. Pricing and trade event response and optimization. Purchase need state segmentation market structure or consumer household segmentation. Test and learn approaches. Supervisory:  None Location: Springdale, AR Relocation Assistance Eligible: No Work Shift: 1ST SHIFT (United States of America) Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended. Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment. The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation. Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more. If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here. Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.