Senior Manager, Communications - Content Experience & Creative

Job Posting Title: Senior Manager, Communications - Content Experience & Creative Job Summary: The Senior Manager, Content Intelligence & Personalization Strategy sits at the intersection of storytelling, audience intelligence, and emerging content systems—helping Walmart Global Communications create richer, more compelling, and more personalized storytelling experiences across owned channels. This role blends narrative instincts with strategic intelligence, using audience insights, performance signals, AI-enabled workflows, and platform behaviors to shape how stories are planned, adapted, distributed, and evolved over time. The ideal candidate understands that modern content strategy is not just about publishing stories – it’s about building adaptive, audience-centric storytelling ecosystems that scale across platforms, formats, and audiences. About the team: Global Communications is the storytelling engine behind Walmart’s brand, connecting our associates, customers, and communities through compelling content and creative experiences. Our team operates at the intersection of strategy, creativity and technology – delivering impactful narratives that support Walmart’s mission and business goals. In this role, you’ll help elevate our communications and drive engagement across all channels. The team is based on-site full time in Bentonville, Arkansas. Job Posting Description: Position Summary... The Senior Manager, Content Intelligence & Personalization Strategy sits at the intersection of storytelling, audience intelligence, and emerging content systems—helping Walmart Global Communications create richer, more compelling, and more personalized storytelling experiences across owned channels. This role blends narrative instincts with strategic intelligence, using audience insights, performance signals, AI-enabled workflows, and platform behaviors to shape how stories are planned, adapted, distributed, and evolved over time. The ideal candidate understands that modern content strategy is not just about publishing stories – it’s about building adaptive, audience-centric storytelling ecosystems that scale across platforms, formats, and audiences. About the team: Global Communications is the storytelling engine behind Walmart’s brand, connecting our associates, customers, and communities through compelling content and creative experiences. Our team operates at the intersection of strategy, creativity and technology – delivering impactful narratives that support Walmart’s mission and business goals. In this role, you’ll help elevate our communications and drive engagement across all channels. The team is based on-site full time in Bentonville, Arkansas. What you'll do... Collaborate across communications to translate strategic vision into creative storytelling and consumer-grade content experiences Partner with platform teams to plan go-to-market strategies for flagship stories and campaigns that are optimized for audience engagement Surface actionable insights to establish a more intelligence- and audience-driven approach to editorial planning, in close partnership with channel owners Leverage AI to accelerate strategic planning, research and content development to improve consistency, efficiency, and storytelling quality Identify opportunities to leverage AI-assisted workflows to support personalized content experiences based on audience behaviors, platform expectations and communication objectives Explore emerging trends in storytelling technology and AI-enabled content experiences that can modernize our storytelling What you'll bring: Narrative Strategy: Strong editorial judgment and storytelling instincts with the ability to synthesize inputs into compelling strategic narratives Audience Acumen: Deep understanding of audience behavior across digital ecosystems, with ability to interpret audience behaviors, trends, and performance signals into actionable storytelling insights Personalization Strategy: Familiarity with audience segmentation, adaptive storytelling models, modular content, and personalized content experiences AI Fluency: Experience using AI-assisted workflows, strategic prompting, and emerging content technologies to improve scale and storytelling quality Content Systems Thinking: Strong understanding of how stories travel across owned channels, audiences, and platforms over time Cross-Functional Influence: Comfortable working across strategy, creative, social, analytics, platform, and communications teams At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock ㅤ ㅤ ㅤ ㅤ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years’ experience in creative or content experience, project management, or a related field OR 5 years’ experience in creative or content experience, project management, or a relevant area. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Certification in Multimedia Production Management (MPM), Certified Multimedia Professional (CMP) certification, Experience leading creative teams and managing large scale content projects. Primary Location... 806 Excellence Dr, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Minimum Pay: 90000 Maximum Pay: 180000 Pay Frequency: Annual City: BENTONVILLE State: AR Country: United States Job Area: : [Corporate] Job Category: : [Communications and Corporate Affairs] Management Level: G Job Family: Communications Shift: Weekday Day Shift: Weekend Day Employment Type: Full time Brand: Walmart