(USA) Senior Analyst, Marketing Planning and Strategy

Job Posting Title: (USA) Senior Analyst, Marketing Planning and Strategy
Job Posting Description: Position Summary... What you'll do... Role summary: We are seeking a seasoned Senior SEO Analyst to join our Marketing team and lead organic growth across the Walmart US website, landing page campaigns, and content. This role will be responsible for improving traditional SEO performance while also strengthening visibility in answer-driven and AI-assisted search experiences, including AI Overviews, featured snippets, People Also Ask, local results, and other emerging search surfaces. The ideal candidate has strong technical SEO expertise, content optimization experience, and a test-and-learn mindset. This person will use data, A/B testing, and experimentation frameworks to identify what drives rankings, qualified organic traffic, engagement, conversions, and AEO visibility. About the team: This role sits within the Customer Growth & Emerging Platforms Marketing team and partners closely with Site Merchants, Analytics, Product, Engineering, Legal, and external SEO vendors to grow organic (SEO/AEO) visibility for Walmart US. The Senior SEO Analyst will serve as one of the team’s SEO and AEO subject matter experts, helping shape content, technical improvements, and testing strategies that drive qualified traffic and conversions. By connecting search insights, experimentation, and performance reporting, this role helps the broader team understand what is driving growth and where to prioritize future optimization efforts. What you'll do: Develop and execute SEO/AEO strategies that improve organic visibility, rankings, qualified traffic, engagement, and conversions across websites, landing pages, content, and multimodal channels such as YouTube. Optimize content for traditional and answer-driven search through clear structure, direct answers, internal linking, schema, entity clarity, and topical depth. Co-own SEO testing roadmaps, including A/B tests for metadata, headings, FAQs, CTAs, templates, and layouts. Monitor performance in tools like Google Search Console, BrightEdge, and seoClarity, translating insights into prioritized recommendations. Conduct technical audits to improve crawlability, indexability, site speed, Core Web Vitals, accessibility, and user-first content quality. What you'll bring: Requires a bachelor’s degree in Marketing, Communications, Computer Science, Data Analytics, or equivalent experience, plus 5+ years in SEO with expertise in technical SEO, content optimization, analytics, and organic growth. Must have hands-on experience with A/B testing, SEO experimentation, CMS platforms, HTML, CSS, JavaScript, structured data, and SEO tools such as Google Search Console, BrightEdge, seoClarity, Ahrefs, SEMrush, and analytics platforms. Strong knowledge of crawlability, indexability, site architecture, page speed, mobile usability, AI-influenced search, featured snippets, local SEO, and multilingual SEO is expected. Preferred experience includes Spanish-language optimization and ecommerce, marketplace, logistics, retail, or driver acquisition websites. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $70,000.00 - $130,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock ㅤ ㅤ ㅤ ㅤ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in business or related area OR 2 years' experience in business or related area. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team Primary Location... 1601 SE 10th St, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Minimum Pay: 70000
Maximum Pay: 130000
Pay Frequency: Annual
City: BENTONVILLE
State: AR
Country: United States
Job Area: : [Corporate]
Job Category: : [Sales and Marketing]
Management Level: I
Job Family: Sales and Marketing Operations
Shift: Weekday Day
Shift: Weekend Day
Employment Type: Full time
Brand: Walmart