Highlands Oncology Group is a physician-owned cancer treatment center in Northwest Arkansas, established in 1996. Provides comprehensive oncology care including medical oncology, radiation therapy, imaging, pharmacy, and clinical research across locations in Fayetteville, Rogers, and Springdale.
Highlands Oncology is committed to delivering high-quality, innovative care with precision and compassion. The organization places patients at the center of everything it does and emphasizes a collaborative approach involving patients, families, and care teams. The culture prioritizes continuous improvement, personalized care, and advancing the field of oncology through research and clinical trials. The organization values accessibility, streamlined communication, and understanding patient concerns and expectations to build a care environment reflecting community values and needs.
Highlands Oncology Group, founded in 1996 by physicians Thaddeus Beck, Daniel Bradford, and Malcolm Hayward, is one of the largest physician-owned cancer programs in the United States. Based in Fayetteville, Arkansas, the organization operates as an independent, multidisciplinary cancer center serving Northwest Arkansas and surrounding regions including northeast Oklahoma and southern Missouri.
The organization provides a full spectrum of cancer care services including medical oncology, radiation oncology, palliative care, specialty surgery, diagnostic imaging, rehabilitation, spiritual care, social work, and genetic counseling. Highlands operates multiple locations across Fayetteville, Springdale, Rogers, and Mountain Home, with state-of-the-art facilities featuring infusion suites, pharmacies, laboratories certified under Clinical Laboratory Improvement Amendments, and advanced imaging services including PET, CT, MRI, X-ray, and ultrasound.
Highlands Oncology has experienced significant growth over the past seven years, more than doubling in size with physician headcount increasing from 16 to over 30, staff expanding from 360 to over 800 employees, and clinical trials growing from 70 to nearly 150. The organization is nationally recognized for innovation in oncology and operates specialized programs including the Center for Chest Care and the C.A.R.E. Clinic (Cancer Assessment and Risk Education).
Founded
1996
Headquarters
Fayetteville, Arkansas
Specialties