NielsenIQ (NIQ) is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. The Bentonville office supports retail clients including Walmart with market measurement, consumer insights, and analytics solutions.
Founded
1923
Headquarters
Chicago, Illinois, United States
Specialties