Strategist, Retail Media

Publicis Digital Experience (PDX) is seeking a Retail Media Strategist to join our team and support our premier CPG client! In this role, you will be responsible for developing and executing innovative retail media strategies that drive revenue growth, increase brand awareness, and enhance the customer experience. In close partnership with cross-functional teams, you will work to ensure that our media campaigns are successful across all phases of the delivery cycle from concept to activation. The ideal candidate will have a deep understanding of the retail industry and be able to translate business objectives into effective media plans. This is a hybrid role requiring onsite engagement an average of 3 days/week.